Advanced Search Engine Optimization (SEO) Training Course
Overview
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.
Our Advanced Search Engine Optimization (SEO) training course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO, including keyword research, technical SEO, link building, analytics, and much more.
SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com. There are 30,000 SEO-related jobs worldwide (source: Indeed.com), including: SEO Manager, SEO Specialist, SEO Strategist and SEO Analyst. According to Glassdoor, an SEO Specialist can earn an average annual salary of ~US$65,000.
Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards and the latest iterations of search engine algorithms. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs, which is particularly necessary for the ever-changing field of search engine optimization. Every change happening in the market is considered and our training content is regularly updated to reflect current market trends.
Agenda
Key Learning Outcomes
By the end of this Advanced Search Engine Optimization (SEO) Training course, you will be able to:
- Create interesting and compelling marketing content
- Identify prospects and create an effective content marketing strategy
- Create brand messaging and appropriate content guidelines
- Learn how to find industry influencers and identify promotional opportunities
- Learn content marketing strategies, tactics, and best practices to produce effective content
- Learn how to develop appropriate content for each type of audience segment
- Create best practices for content across media types, including social media, images, etc.
- Leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
- Perform digital data analytics to derive important insights for all aspects of the customer lifecycle across digital channels
- Understand the concepts of web analytics from ground zero to master analytics across digital channels
- Gain in-depth knowledge of web analytics, social analytics, mobile analytics, and content analytics
- Acquire an end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV, and overall customer engagement
- Learn how to use Google Analytics, Google Digital Studio, Klipfolio, and Tableau
Course Outline
Click Here To Download Course Content
Skills Covered
- Search engine optimization
- Content marketing
- Web analytics
- Keyword management and research
- Website management and optimization
- URL management
Tools Covered
- Majestic
- Moz
- Semrush
- SpyFu
Key Features
 | Blended Learning = Self Paced + Virtual Instructor Led |  | 12 Months Online Access |
 | Free Demo Access Available (Order Demo below) |
Course Highlights
- 35 hours of high-quality self-learning content
- 16 hours of instructor-led classes
- Lifetime access to self-paced learning
- Industry-recognized course completion certificate
- 20+ real-life industry-based projects
- Learn Google’s popular tools like Keywords, Trends, and Search Console
- Get a 360-degree understanding of planning and marketing a website
- Online Bootcamp: Online self-learning and live instructor-led classes
Who can Attend
Audience Profile
SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly: marketing managers, digital marketing professionals, content writers, marketing and sales professionals; management, engineering, business, and communications graduates; and entrepreneurs and business owners.
Prerequisites for the course
There are no particular prerequisites for taking this Advanced Search Engine Optimization (SEO) Training course. Participants will need a basic working knowledge of HTML, Internet usage, and Microsoft Office for a successful learning experience.
Course Trainers
Our Trainers:
We work with a pool of well qualified and experienced trainers and facilitators. The trainer profile listed here is only one such example.
Once you are on our learning platform, you can choose to learn with multiple trainers of your choice.
Certification
Course Completion Certification Criteria
An industry recognized course completion certificate will be issued upon satisfying the following criteria. The certificate does not expire.
- Attend one complete set of Live Virtual Classes OR complete at least 85% of the Online Self Paced course
- Successfully complete five assessment projects
- Complete one assessment test with at least a 75% result
To avail group discounts, Contact Us.