Corporate Sales Fundamentals
Overview
This certification is designed for anyone interested in knowing more about Corporate Sales; learning key concepts in Corporate Sales as defined in the SMstudy® Guide; and gaining a basic understanding of the Sales and Marketing framework that helps to manage sales and marketing efforts in any organization. This course is included in the Free Subscription. Upon completion of the coursework, the SMstudy® Certified Corporate Sales Fundamentals exam will validate your basic understanding of Corporate Sales. On passing the exam, you will be accredited as a SMstudy® Certified Corporate Sales Associate.
Invest only $10 in this course and claim a limited time $30 credit (in addition to the already discounted prices) you can use for related eligible courses*.
* Other Corporate Sales Certifications
Agenda
Course Objectives
- Participants will be familiar with the key concepts in Corporate sales.
- Participants will get a basic understanding of how Corporate Sales framework helps to effectively manage B2B efforts in any organization
Course Outline
- Introduction
- A Brief History of Corporate Sales
- Corporate Strategy Overview
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
- Corporate Sales Overview
- Understand Sales Value Proposition and Determine Corporate Sales Channels
- Understand Sales Value Proposition
- Determine Corporate Sales Channels
- Prepare Organization for Sales
- Plan sales Governance
- Determine Sales Targets
- Create Marketing Aspects
- Determine Sales Targets
- Training for Corporate Sales
- Sales and Negotiation Training
- Product Training
- Sales Process-Prospecting
- Profile Target Customers and Decision Makers
- Lead Generation and Qualification
- Sales Process-Conversion
- Needs Assessment for Each Qualified Lead
- Presentation, Overcoming Objection, and Closure
- Account Management
- Classification of Accounts and Resource Allocation
- Corporate Accounts Alignment
- Client Management
The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.
Key Features
Course Benefits
- High quality online videos
- Study materials
- Mobile Apps
- Engaging case studies
- Full-length simulated exam
- Chapter tests
- Study guides and podcasts
- 10 PMI® PDUs*
- SMstudy Certified Digital Marketing Corporate Sales Associate certification by SMstudy
* The Project Management Institute issues the Professional Development Units (PDUs) to the candidate after the completion of any certification course. They are given to recognize the participation of the professional and to authenticate the knowledge of the principles and practices.
Who can Attend
Audience Profile
Anyone interested in knowing more about Corporate Sales can take up this course and exam
Prerequisites
There is no formal prerequisite for this course.
Certification
Certification Exam
An online unproctored exam will be conducted at the end of the course. The exam format is as follows:
- Multiple Choice
- 40 questions for the exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 30 questions need to be answered correctly to pass
- 60 minutes duration
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