Digital Marketing Fundamentals
Overview
The SMstudy® Certified Digital Marketing Fundamentals course is tailored to anyone interested in knowing various digital marketing channels; learning key concepts in Digital Marketing as defined in the SMstudy® Guide; and gaining a basic understanding of the Digital Marketing framework that helps to identify the most effective marketing channels for an organization’s products or services.
Upon completion of the coursework, the SMstudy® Certified Digital Marketing Fundamentals exam validates your basic understanding of Digital Marketing. On passing the exam, you will be accredited as a SMstudy® Certified Digital Marketing Fundamentals. You will also be awarded 10 PMI approved PDUs.
Invest only $10 in this course and claim a limited time $30 credit (in addition to the already discounted prices) you can use for related eligible courses*.
* Other Digital Marketing Certifications
Agenda
Course Objectives
- Participants will be familiar with the key concepts in digital marketing.
- Participants will get a basic understanding of how Digital Marketing framework helps to identify the most effective marketing channels for an organization’s products or services.
Course Outline
- Introduction
- A Brief History of Digital Marketing
- Corporate Strategy Overview
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
- Digital Marketing Overview
- Understand and Evaluate Digital Marketing (DM) Channels
- Understand Available DM Channels
- Evaluate DM Channels
- Plan and Develop DM Channels
- Plan and Develop Website Channel
- Plan and Develop Mobile Channel
- Plan and Develop Social Media Channel
- Optimize Website
- Optimize Website for Reach
- Optimize Website for Relationship
- Optimize Website for Reputation
- Optimize Mobile/Tablet/Devices
- Optimize Mobile Site and App for Reach
- Optimize Mobile Site and App for Relationship
- Optimize Mobile Site and App for Reputation
- Optimize Social Media
- Optimize Social Media for Reach
- Optimize Social Media for Relationship
- Optimize Social Media for Reputation
- Other Important Elements of DM Channels
- E-mail Marketing
- Web Analytics
- Search Marketing
- Popular Social Media Platforms
- Affiliate Marketing
- Search Engine Optimization
The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.
Key Features
Course Benefits
- High quality online videos
- Classroom study materials
- Mobile Apps
- Engaging case studies
- Full-length simulated exam
- Chapter tests
- Study guides and podcasts
- SMstudy Certified Digital Marketing Associate certification by SMstudy
Who can Attend
Audience Profile
Anyone interested in knowing more about Digital Marketing can take up this course and exam
Prerequisites
There is no formal prerequisite for this course.
Certification
Certification Exam
An online unproctored exam will be conducted at the end of the course. The exam format is as follows:
- Multiple Choice
- 40 questions for the exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 30 questions need to be answered correctly to pass
- 60 minutes duration
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